If you have a website, I’m sure you’ve put in a lot of work and hours to make it a valuable resource for your visitors. But the broken links on your website can ruin all your hard work.
What is a Broken Link?
When visitors click on links to or from your website, they expect something more available to them when they appear on that page. Broken links not only hurt the user but can also hurt your website’s love for Google or your SEO.
Types of Broken Links
1) Internal Links
Internal links refer to links that move from one page of your site to another. You can manage these links on your website. Clicking on these internal links will take users to the same website but a different page.
Therefore, you should always check your internal links and ensure they work when it updates or changes your website.
2) External Links
Outbound links or external links refer to links on other sites. For example, I’ve targeted Brian Dean’s blog post about how he used the research model to increase his sales by 185%, and I’ll link to it here. That is an external link as it redirects to another site.
However, you have to spend a lot of time checking for external connections because you never know when to change the link. After all, we have no control. Therefore, you should check to see if the connection is working from time to time.
I linked to a specific site, but the site owner removed the link from their site a few months later. So when Google Spiders crawls my site and follows that link to another site, Google Spiders sees it as a traffic jam. If Google Spiders finds a lot of 404 error pages, it will lower your site’s search engine ranking.
So if you think that breaking links on your site doesn’t hurt your site, you’re wrong. Broken links to your website can cause damage for a variety of reasons.
Bad UX – When users look for a link to their relevant content and receive a 404 error, they get frustrated and may never return.
De-ranking – Broken links limit the flow of links to your website, which affects rankings. Learn free SEO tactics to know how links are essential in SERPs ranking.
Bounce Rate – 404 error pages are not only annoying but can harm your brand. The bounce rate is measured by the number of times visitors spend on your page, and if the user is absent for a certain period, they will think they have “left” your page.
Revenue – Broken links would lower the conversion process. No matter how much time you spend bringing customers to your website, your SEO efforts will be wasted if they don’t stand up on the conversion page. In addition to losing revenue, you also lose customers.
To avoid these annoying traps, you should regularly check your site for broken links. When you think about how to do it, you are not alone. Here’s a comprehensive guide to help you find and fix broken links on your site.
To fix broken links, you need to find out first. There are multiple ways to find broken links on your site. One is to use Google Webmaster Tools. In the “Crawl Errors” section, you will find broken links on your website.
However, it does not get broken links to external pages. Alternatively, install a custom filter for the 404 error page in your Google Analytics account so you can track the number. It also doesn’t help you check for broken external links.
So how do you get broken external links? You can spend an entire week (or month) going to each page on your website and clicking on every link to make sure it works.
However, given how fast the Internet is changing, you need to start the process again after a broken relationship. If you do not want to hire a permanent connection controller, we recommend purchasing an automation tool.
#1. Update rather than remove content
Instead of deleting pages, try to refresh or update the content. That helps prevent unwanted 404 pages that could lead to the removal of other pages’ links.
That is the best way to fix broken links in SEO, especially if the missing page has links. However, this means a lot of work (you will need to redo the page). In some cases, you don’t have to redo a deleted page because it’s a page for a product you’re no longer offering.
#2. 301 redirect visitors to a new page
If the content still exists on your website, but you change its location or update your URL structure, use a 301 redirect to redirect you to a new page.
Google recommends using 301 redirects to get internal links. Ideally, you’ll be redirected to a page with relevant content, such as a relevant post, section, or country page.
Return only to the main page. It takes a while to reconnect broken internal links, but it keeps the link flowing and gives you more page views, good for your SEO.
If you receive error 404 because the external site is using the wrong URL to link to you, you can resolve the issue by contacting the author or webmaster to request an update.
Unlike external links, you have complete control over internal connections. You can avoid getting broken links on your site by starting with good online practices.
When creating backlinks, you allow the advertiser to make your site more SEO-optimized and friendly while also allowing you to link back to your site.
Include this guide in your digital marketing plan if you want to get links to your site.